Rightmove’s Keyword Sort Allows for More Specific Searches

When you’re after a new property to add to your portfolio, what do you look for in the listings? Rightmove has now introduced its Keyword Sort feature, which allows homebuyers to search more precisely. Now you can have a look for properties that have exactly the features you feel are a necessity.

Do you believe a garage or a downstairs washroom is a must to add appeal to your rental property? Is a bigger garden a feature that will mean a better yield? From now onwards, it will hopefully be easier to locate such properties with this keyword feature.

It was added to the portal at the end of May, organising listings showing the most relevant results first based on the keywords used, as well as the other search terms.

During the initial couple of months since the launch, Rightmove saw the most popular keywords searched for to be a garage, garden and swimming pool. Homes with a sea view were also searched for, as well as detached properties.

There is also the option to search for a specific phrase, but, as this sorts the results to exact matches, you need to make sure you don’t miss any words out.

Rightmove has stated on its blog announcing the feature:  “We’ll prioritise your search results for you to show you the most relevant properties based on those that match your desired keywords.

We won’t hide any properties that fail to match one or more of your keywords, as they may still be of interest to you, but we will de-prioritise them for you. This allows you to see the properties that most closely match what you’re looking for first without missing any properties that you may still be interested in viewing.

Firstly, we filter the properties by any criteria you’ve used, such as location, price, property type etc. When you apply keywords, we then prioritise those that most closely match the keywords.

If you enter more than one keyword, the first keyword will be prioritised as the most important.”