This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.
Moving house near Christmas is rarely on the top of anybody’s festive to-do list, but if you have an empty rental property, now might be the time to make your investment stand out.
Renters often take a break from searching for properties before Christmas, so why not host your very own open house? This way, you can advertise your empty property without prospective tenants having to find you.
Get into the festive spirit with these open house tips:
Keep it Christmassy
Hosting an open house is a great way to not only show off your property, but also meet with hopeful tenants. Create a festive atmosphere with classic decorations and some Christmas tunes on in the background. You want people to see the potential of your property though, so keep decorations simple – a nice wreath on the front door will welcome guests and some fresh greenery will make the home feel alive.
You could also find a special scented candle to spread the aromas of Christmas through the property – who can say no to the smell of gingerbread?
Choose the right time
Naturally, everyone is super busy before Christmas, so finding a good time to host an open house can be a nightmare. But don’t panic – consider people’s schedules and when they are likely to be free. Weekend evenings are a no-no as many people have parties to attend or family to entertain. Think a weekday afternoon after work or a Saturday morning before people head out for some last-minute shopping.
Advertising
Spread the word around people you know – do they have any friends or relatives who may be in need of a home? You could also ask your current tenants whether they know anyone that might be interested.
Use the internet to your advantage too. If you have social media, push the message and ask your friends to share your posts. Also look out for any tenant forums and post a message there. There may also be an online news board for your local area where you can advertise.
And remember!
If you do host an open house, remember to talk to your guests and ask them to note down their name and email address so that you can contact them at a later date and get some feedback.
Make the most of the festive season by showing off your property and meeting prospective tenants!