North East tops the list of most affordable regions to rent
By |Published On: 16th June 2023|

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North East tops the list of most affordable regions to rent

By |Published On: 16th June 2023|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

The North East was England’s most affordable region to privately rent last year, Paragon Bank analysis has revealed.

In the North East of England, earnings averaged £30,078 in 2022. A rental affordability ratio of 23.5% is derived by dividing this by £7,054, the average annual cost to privately rent a home in the region.

This ratio highlights how over the past year, the affordability of privately rented homes in the North East has seen a small drop of 0.2%, after an increase in mean rents paid by tenants from £6,424 was broadly matched by a year-on-year rise in salaries.

This trend has been more evident in the North East when compared to its northerly neighbours and as a result, the region has climbed two places from third to first on Paragon’s Rental Affordability Index. This sees last year’s most affordable region to rent, Yorkshire & The Humber, fall to second place, while the North West now sits in third, down one place since 2021.

The same movement cannot be seen at the other end of the index, with London, the South East and East of England all retaining their 2021 positions as the first, second and third least affordable places to rent in England.

Average rents paid by tenants in London increased from £18,244 last year to £19,213. With earnings in the capital averaging £39,654 in 2022, London has an affordability ratio of 48.5%, down from 50.2% last year.

To determine the average rental affordability ratio for each region across England, Paragon’s Rental Affordability Index uses recently published Government data on the average amount spent on rent as well as gross annual earnings figures.

Nationally, rent amounts to 32.9% of the average salary of £33,270.

Region2022 income  £Mean rental  £Affordability ratio %
North East30,0787,05423.5
Yorkshire & The Humber30,2717,58225.0
North West30,8507,80825.3
East Midlands31,0848,22226.5
West Midlands32,0658,52226.6
South West31,70910,10431.9
East of England34,71311,55233.3
South East35,50712,73935.9
London39,65419,21348.5

Richard Rowntree, Paragon Bank Managing Director of Mortgages, comments: “As we saw when we analysed these figures last year, we see stark disparity between how affordable privately rented homes are in different parts of England, the north notably more economical than London and the South West. 

“We also see how rent payments still represent a sizable proportion of monthly outgoings, the most significant in many cases. While we know that landlords often limit rent increases in order to keep good tenants and many understand the financial challenge their renters may currently face, they themselves are up against rising costs so a degree of rental inflation is unfortunately inevitable. 

“Fuelling this, demand for affordable private rented sector (PRS) homes has peaked over the past few years and remains well above supply. This is why it is vital that housing policy is developed in a way that promotes high standards while making investment in the PRS an attractive option for responsible lettings business owners.”

About the Author: Em Morley

Em joined Just Landlords in 2018 as their Marketing Writer, creating guides and writing up news for our website. In 2019, they became our Content Marketing Manager, leading the project to update our website with a new branding and improved information about our products and services. With over six years of experiencing writing for landlord audiences, including our previous Landlord News website, which has now been merged with our blog, Em has a bank of knowledge about the UK lettings and insurance industries. In 2019, Em set up a Charity Committee within Just Landlords, championing the cause of fundraising for Nottingham-based Emmanual House Support Centre. Em is also part of the Gallagher Inclusion and Diversity Committee, working with colleagues to improve awareness about a range of social and cultural topics. They were named Community Champion in 2021 as part of our internal awards.

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