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Property Industry Must Keep Up with Consumer Demand
This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.
Home mover conveyancing firm myhomemove hosted its annual Housing Conference yesterday, at which CEO Doug Crawford urged the property industry to keep up with changing consumer demand.
Property Industry Must Keep Up with Consumer Demand
Representatives from the industry, including estate agents, mortgage lenders and brokers, attended the conference, which involved presentations and a panel discussion from high profile experts.
In his keynote speech, Crawford discussed how consumer habits are changing. He mentioned the following:
- Consumers impatiently await updates on services, from tracking a parcel from depot to front door or following a conveyancing case from offer to completion.
- Consumers increasingly want multiscreen options, as the average UK household has 7.4 internet-connected devices.
- Consumers trust online customer reviews as much as personal recommendations, especially when there are multiple reviews that are authentic.
Crawford commented: “The internet doesn’t respect a company’s size or history; it’s about what’s working now. So it’s very clear that great service, which sits at the heart of myhomemove’s strategy, is more important than ever in building a successful business.
“When it comes to customer expectations online, don’t expect to compare yourself to others in your market. Your customer judges your website on whether it’s as good as their bank, insurer, supermarket or even gaming site.”1
