Starting a Family in London is Impossible for Average Household, Claims Generation Rent
By |Published On: 27th January 2016|

Home » Uncategorised » Starting a Family in London is Impossible for Average Household, Claims Generation Rent

Starting a Family in London is Impossible for Average Household, Claims Generation Rent

By |Published On: 27th January 2016|

This article is an external press release originally published on the Landlord News website, which has now been migrated to the Just Landlords blog.

Living in London is not a feasible option for the average couple that wants to start a family, according to tenant group Generation Rent.

Starting a Family in London is Impossible for Average Household, Claims Generation Rent

Starting a Family in London is Impossible for Average Household, Claims Generation Rent

The group has launched a campaign, Vote Homes 2016, which calls for better conditions for private renters from the next London mayor.

Generation Rent has studied Government rent and earnings data, finding that there is not a single London borough where the median rent on a two-bedroom home is affordable to a household earning the median salary.

Across the capital, the median rent would eat up 52% of the median salary – much more than the 30% that is considered affordable. Even in the cheapest London borough, Havering, the average rent price on a two-bed takes up 35% of the median salary.

Struggles with paying the rent with just one earner means that having a baby is unaffordable for the typical London couple.

Vote Homes 2016 hopes to give impartial advice on the main mayoral candidates’ policies that affect private tenants. Each candidate’s policies on housing are ranked through a traffic light system: red if they fail to improve the current situation; amber if they’re on the right track; and green if they will significantly improve life for renters.

The website (http://www.votehomes2016.com/) will be updated as and when candidates announce new policies.

Additionally, the group is calling on the candidates to commit to building homes at genuinely affordable rents, where the poorest 25% of Londoners would pay no more than 30% of their income on rent.

The Director of Generation Rent, Betsy Dillner, insists: “Housing is now so expensive, even couples on ordinary incomes are unable to start a family. People who grew up here are facing an impossible choice about their future. London’s status as a world capital will rapidly disintegrate if half of its population see the shutters come down on their aspirations.

“We need a mayor who will make lower rents their first priority and take immediate action to help the capital’s two million private renters.”1 

1 https://www.landlordtoday.co.uk/breaking-news/2016/1/generation-rent-starting-a-family-unaffordable-for-average-london-household

About the Author: Em Morley (she/they)

Em is the Content Marketing Manager for Just Landlords, with over five years of experience writing for insurance and property websites. Together with the knowledge and expertise of the Just Landlords underwriting team, Em aims to provide those in the property industry with helpful resources. When she’s not at her computer researching and writing property and insurance guides, you’ll find her exploring the British countryside, searching for geocaches.

Share this article:

Related Posts

Categories:

Looking for suitable
insurance for your
investment?
Check out our four
covers for landlords